Lighting companies should return to their core purpose and focus on creating real value.
Written by | Lawrence Lin, Founder of Lighting Recipe Studio
Over the past few decades in the lighting industry, I’ve come to realize something deeply:
The essence of any business has never been just about making products—it’s about improving people’s lives.
The lighting industry should be one of the fields closest to achieving this. Yet in reality, we are often so busy with “surviving today” that we forget to consider “how to thrive in the future.”
01｜The Essence of a Business: Creating Value for People Through Light
If you strip away all the commercial language and look at the core, a company can truly do only four things:
- Improve health and well-being
- Support sustainability
- Enhance human productivity
- Increase emotional value
Lighting—through its lifecycle, touchpoints, and physical properties—happens to have the ability to influence all four areas.
The problem is that too many people in the industry are caught up in price wars, chasing volume, and stacking SKUs, and they forget why they are doing what they do.
02｜Industry Dilemma: Survive Today vs. Thrive Tomorrow
In recent years, the lighting industry is facing not just short-term fluctuations, but structural changes:
- Export growth is slowing or even declining
- Domestic competition is intensifying
- Prices keep dropping
- Product homogeneity is severe
- Brand value is hard to differentiate
- Incremental market opportunities are shrinking, while competition in the existing market is fierce
Many companies are exhausting themselves trying to “catch a breath” in the market, but looking back—
Are we working harder to “do more”, or to “do what’s right”?
03｜Rethinking Light: From “Brightness” to “Outcomes”
LED technology has ushered light into the programmable era. Light is no longer just about illuminating space—it can now:
- Influence physiological rhythms (m-EDI, CS, vertical illuminance)
- Enhance mood and focus (emotional spectrum, brain imaging)
- Improve sleep quality (DLMO, melatonin phase)
- Reduce energy consumption and support sustainability
- Boost learning efficiency, work performance, and wellness experiences
As a result, the future competitive logic will no longer be:
“Whose lights are brighter?”
But rather: “Who can create better light-driven outcomes?”
04｜The Time Dimension: Survive in 1 Year, Thrive in 5–20 Years
Short-term (0–1 year): Efficiency is the survival line
- Streamline products and reduce ineffective SKUs
- Maximize manufacturing and supply chain efficiency
- Avoid investing in innovations without a clear ROI
- Ensure delivery reliability to the highest standard
Mid-term (1–5 years): Create differentiation through science
Upgrade the “language of lighting” into a scientific language:
- Color temperature → Circadian rhythm
- CRI → TM-30 / Rf-Rg
- No flicker → PstLM / SVM
- Brightness → Eye-level illuminance
- Dimming → Light recipes
This is the line between “being good at selling” und “being good at building a brand.”
Long-term (5–20 years): Build service-oriented business models
Hardware will inevitably standardize. The real differentiation comes from:
- Light-as-a-Service
- Selling not just lamps, but the outcomes of good light: health, circadian rhythm, energy efficiency, comfort, productivity become KPIs
- Lighting for buildings and cities enters an era of long-term operational optimization
The essence of the future lighting company is:
“An IoT company whose core business is lighting.”
05｜The Three Most Worthwhile Investments for Lighting Companies
1️⃣ Product: From Hardware to a “Health Tool”
Future lighting must be:
- Measurable
- Connectable
- Learnable
- Adaptive
Ideally, it should also support collection and feedback of light-health data.
2️⃣ Service: From One-Time Delivery to Long-Term Operations
Future profits won’t come from factories, but from services:
- Light-health assessments
- Scene and circadian rhythm design
- On-site verification and PV testing
- Operational inspections of lighting systems
- Annual health and energy-efficiency reports
One-time delivery cannot secure the future; continuous service builds a moat.
3️⃣ Data: The Lighting Industry’s True “Second Growth Curve”
Data will reshape the value chain:
- From selling parameters → to demonstrating health and efficiency outcomes
- From engineering projects → to managing space operations
- From products → to creating data assets
Lighting companies will shift from “selling lamps” to truly “managing light environments.”
06｜Back to People: Four Timeless Value Directions
At its core, the value that light can bring boils down to four things:
- Health
- Sustainability
- Efficiency
- Emotional value
These are the most solid directions for the next 5, 10, and 20 years in the industry.
Whoever can capture these four will navigate cycles and eras successfully.
07｜Closing Thoughts: The Future of Lighting Companies Grows from Value
If the past decade was the era of LED adoption, the next 10–20 years will be the era of “Smart, Healthy Light.”
The companies that truly lead won’t be the fastest, but those who clearly know where they are heading.
Today, survive; tomorrow, thrive.
What lighting companies must really do is:
Illuminate spaces, illuminate health, illuminate happiness, and illuminate the future of cities.
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