{"id":2704,"date":"2026-01-23T08:00:18","date_gmt":"2026-01-23T08:00:18","guid":{"rendered":"https:\/\/lightingrecipe.com\/?p=2704"},"modified":"2026-01-23T08:09:49","modified_gmt":"2026-01-23T08:09:49","slug":"involution-is-not-the-most-frightening-thing-whats-truly-frightening-is-this-we-are-still-using-old-thinking-to-fight-a-new-world","status":"publish","type":"post","link":"https:\/\/lightingrecipe.com\/zh_cn\/involution-is-not-the-most-frightening-thing-whats-truly-frightening-is-this-we-are-still-using-old-thinking-to-fight-a-new-world\/","title":{"rendered":"Involution is not the most frightening thing. What\u2019s truly frightening is this: we are still using old thinking to fight a new world"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

When the conference hall began rearranging tables and chairs for the banquet, Our CEO and Founder, Lawrence, suddenly realized something very clearly: <\/p>\n\n\n\n

AI is already eliminating those who don\u2019t know how to use it.<\/strong><\/h4>\n\n\n\n

AI won\u2019t hurt you. Refusing to change will.<\/p>\n\n\n\n

\n\n\n\n

Yesterday afternoon, at the 9th IoT Lighting Conference, Our founder and CEO, Lawrence, may have been the last person to step onto the stage.<\/p>\n\n\n\n

By then, the venue had already entered \u201ctransition mode.\u201d Staff were moving tables and chairs, adjusting the layout, preparing to turn the conference hall into a banquet space.<\/p>\n\n\n\n

Those small, fragmented sounds\u2014the scraping of table legs, chairs being shifted, footsteps moving back and forth\u2014floated through the room like a layer of soft noise.<\/p>\n\n\n\n

He also noticed the looks on some familiar faces in the audience: a mix of wide eyes and stunned silence.<\/p>\n\n\n\n

In that moment, he suddenly realized: perhaps it wasn\u2019t that his message was too radical\u2014but that our physical sense of \u201cchange\u201d has not yet caught up with how fast change itself is happening.<\/p>\n\n\n\n

We want to use this article to revisit that moment of shock from yesterday\u2014one that hadn\u2019t yet been fully digested\u2014and restate it in a gentler, but firmer way.<\/p>\n\n\n\n

Not to shatter confidence, but to strengthen it: to help us see the situation clearly, and then do the right things.<\/p>\n\n\n\n

\n\n\n\n

1. AI Is Not a Trend \u2014 It Is a New Foundation<\/h4>\n\n\n\n

What Lawrence said on stage was actually very simple.<\/p>\n\n\n\n

AI has already quietly entered our work, our lives, our surroundings\u2014even those areas we once believed would never be affected.<\/p>\n\n\n\n

It is an extremely powerful tool:<\/p>\n\n\n\n

    \n
  • Used well, your efficiency can leap exponentially<\/strong>.<\/li>\n\n\n\n
  • Used poorly, you will start fighting against it every day.<\/li>\n\n\n\n
  • Ignored completely, you may be eliminated by the industry without even realizing it.<\/li>\n<\/ul>\n\n\n\n

    That sounds harsh. So let us put it in a gentler, more acceptable way:<\/p>\n\n\n\n

    \n

    AI will not eliminate you immediately.
    What eliminates you is this: others use AI to do what you used to do\u2014faster, more reliably, and more verifiably.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

    In today\u2019s lighting industry, this logic is especially clear. As homogenization increases, prices become transparent, channels compress, and project margins shrink\u2026<\/p>\n\n\n\n

    If we cannot continuously deliver provable value<\/strong>, what remains in the end is only one competition: who is cheaper.<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \n\n\n\n

    2. Our Real Pain Point Is Not \u201cNot Understanding AI\u201d \u2014 It\u2019s \u201cFailing to Close the Loop\u201d<\/h4>\n\n\n\n

    Many people say: healthy lighting is hot, but implementation is hard. We\u2019ve heard this for many years, and seen it play out countless times.<\/p>\n\n\n\n

    Why is it hard? We break it down into three industry-level gaps<\/strong>:<\/p>\n\n\n\n

      \n
    1. Definition gap<\/strong>: What does \u201chealthy\u201d actually mean? Everyone talks about it, but standards are inconsistent.<\/li>\n\n\n\n
    2. Dose gap<\/strong>: The same luminaire produces vastly different results depending on space, height, reflections, and eye position.<\/li>\n\n\n\n
    3. Verification gap<\/strong>: Design drawings are not real-world outcomes. Acceptance based only on illuminance is far from sufficient.<\/li>\n<\/ol>\n\n\n\n

      In other words: Our problem is not a lack of concepts. Our problem is the lack of a truly deliverable system process<\/strong>.<\/p>\n\n\n\n

      And what AI truly does is not replace designers or engineers.<\/p>\n\n\n\n

      AI is more like an accelerator<\/strong>\u2014one that can turn healthy lighting from a slogan into a closed loop: Measurement \u2192 Modeling \u2192 Control \u2192 Verification<\/strong><\/p>\n\n\n\n

      Turning \u201csounds good\u201d into \u201ccan actually be delivered.\u201d<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n
      \n\n\n\n

      3. Let Us Be More Direct: Stop Talking About \u201cHealth\u201d While Ignoring \u201cExperience\u201d<\/h4>\n\n\n\n

      Here, we want to state something more bluntly\u2014and place it right in the middle of this article\u2014because it deserves serious reflection from everyone in the industry:<\/p>\n\n\n\n

      \n

      We all say we want to sell good lighting, even healthy lighting.
      But if we don\u2019t care about how users actually feel, how can we truly build good products or good markets?<\/p>\n\n\n\n

      If all we do is participate in price-driven involution, while ignoring the long-term health of our companies and the industry, what right do we have to talk about healthy lighting at all?<\/p>\n<\/blockquote>\n\n\n\n

      This may sound uncomfortable, but it is not meant to negate anyone.<\/p>\n\n\n\n

      It is simply a reminder: healthy lighting is not a packaging phrase, nor a marketing concept.<\/strong><\/p>\n\n\n\n

      It must return to real user experience<\/strong>:<\/p>\n\n\n\n

        \n
      • Is it comfortable to look at?<\/li>\n\n\n\n
      • Is it safe to use?<\/li>\n\n\n\n
      • Does it disturb people at night?<\/li>\n\n\n\n
      • Do children feel less visual fatigue when studying?<\/li>\n\n\n\n
      • Are elderly people safer when getting up at night?<\/li>\n\n\n\n
      • Is sleep actually improving?<\/li>\n<\/ul>\n\n\n\n

        These are the things healthy lighting must truly be responsible for.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n
        \n\n\n\n

        4. Landing in Guangzhou: \u201c15th Five-Year Plan,\u201d \u201cGood Housing,\u201d and a New Blue Ocean<\/h4>\n\n\n\n

        On the way from the airport to the hotel after landing in Guangzhou, Lawrence came across an interview with Minister Ni Hong discussing the \u201c15th Five-Year Plan,\u201d \u201cgood housing,\u201d and urban renewal.<\/p>\n\n\n\n

        At that moment, a very strong realization hit him:<\/p>\n\n\n\n

        What he talked about on stage yesterday\u2014AI\u2014was not just meant for the lighting industry.
        It was actually meant for the new cycle of the 15th Five-Year Plan.<\/p>\n\n\n\n

        The logic of \u201cgood housing\u201d is pushing the industry from incremental expansion<\/strong> toward stock upgrading<\/strong>.<\/p>\n\n\n\n

        Many people still equate growth with new construction. But policy direction is already very clear: Renovation of existing buildings, urban renewal, and upgrading existing stock represent a much larger opportunity pool.<\/p>\n\n\n\n

        What does this mean for lighting, whole-home intelligence, and smart buildings?<\/p>\n\n\n\n

        It means our growth logic must change: From new-build supporting roles<\/strong> \u81f3 quality upgrades of existing buildings + energy efficiency and carbon reduction + age-friendly design + digital operations<\/strong>.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n
        \n\n\n\n

        5. Why We Say This Is the Decisive Five Years for Lighting \u00d7 Whole-Home Intelligence \u00d7 Smart Buildings<\/h2>\n\n\n\n

        Because the reality is harsh:<\/p>\n\n\n\n

        Incremental markets are shrinking.
        Projects are more competitive.
        Margins are thinner.<\/p>\n\n\n\n

        But the other side of the truth is equally real: Upgrading existing stock creates long-term, sustainable demand<\/strong>.<\/p>\n\n\n\n

        And within renovation projects, one of the systems that most easily forms a closed loop, is easiest to verify, and generates long-term operational value is\u2014the lighting environment.<\/strong><\/p>\n\n\n\n

        \u4e3a\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

          \n
        • Lighting environments are measurable, adjustable, and re-measurable<\/li>\n\n\n\n
        • They are deeply linked to safety, comfort, sleep, mood, elderly mobility, and children\u2019s learning<\/li>\n\n\n\n
        • They naturally integrate with sensors, control systems, and operational platforms<\/li>\n\n\n\n
        • Improvements in lighting experience are highly visible\u2014critical for renovation projects<\/li>\n<\/ul>\n\n\n\n

          That\u2019s why we are increasingly certain:<\/p>\n\n\n\n

          Over the next five years, lighting will not be a passively following industry<\/strong>,
          but one that can actively upgrade<\/strong>.<\/p>\n\n\n\n

          The premise is simple: we must stop selling products\u2014and start delivering system capability.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n
          \n\n\n\n

          6. A Piece of Advice to Peers: Speak Gently, but Be More Determined<\/h4>\n\n\n\n

          We understand the confusion.
          We understand the anxiety.<\/p>\n\n\n\n

          The industry is intensely competitive. Capital is tight. Competition is fierce. AI feels like a gust of wind disrupting everyone\u2019s rhythm.<\/p>\n\n\n\n

          Precisely because of this, we want to say something carefully, but firmly:<\/p>\n\n\n\n

          Don\u2019t spend all your energy just trying to survive today. Reserve some strength to build tomorrow.<\/strong><\/p>\n\n\n\n

          You don\u2019t need to create a grand innovation overnight.<\/p>\n\n\n\n

          You only need to start one practical, visible, evidence-based action: Build a Minimum Viable Pilot (MVP).<\/strong><\/p>\n\n\n\n

          Choose one high-frequency scenario, for example:<\/p>\n\n\n\n

            \n
          • Office spaces<\/li>\n\n\n\n
          • Education<\/li>\n\n\n\n
          • Healthcare \/ senior living<\/li>\n\n\n\n
          • Residential (bedrooms, elderly rooms, studies)<\/li>\n<\/ul>\n\n\n\n

            Then use a closed loop to turn it into a replicable prototype<\/strong>:<\/p>\n\n\n\n

            Select scenario \u2192 Define metrics and acceptance criteria \u2192 On-site measurement and calibration \u2192 Output results report \u2192 Form a standard package and delivery SOP<\/strong><\/p>\n\n\n\n

            This is not a slogan. It is a method.<\/p>\n\n\n\n

            And it doesn\u2019t require you to leap to the top in one step\u2014 only to take the first step.<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n
            \n\n\n\n

            7. Conclusion: May We Deliver Real Upgrades in the 15th Five-Year Plan<\/h4>\n\n\n\n

            Yesterday afternoon, the venue began rearranging tables and chairs for the banquet.<\/p>\n\n\n\n

            That atmosphere\u2014everyone busy, everyone rushing to move on to the next segment\u2014made us even more clear-headed:<\/p>\n\n\n\n

            We are often so busy that we have no time to reflect, so busy that we rely on old habits to fight a new world.<\/p>\n\n\n\n

            But the 15th Five-Year Plan has already begun.
            And AI has already begun.<\/p>\n\n\n\n

            We hope this article leaves you not with pressure, but with a steadier kind of courage:<\/p>\n\n\n\n

            From today onward, let us turn good light<\/strong> into industrial capability.
            Turn healthy lighting into outcomes that are deliverable, verifiable, and sustainably operable<\/strong>.
            Leave involution in the past, and bring upgrading into the future.<\/p>\n\n\n\n

            If you are willing, we can use demonstration projects to turn the \u201cgood housing\u201d policy window into a true upgrade window for lighting \u00d7 whole-home intelligence \u00d7 smart buildings<\/strong>.<\/p>\n\n\n\n

            If you are also thinking about these questions:<\/p>\n\n\n\n

              \n
            • How should AI actually be used?<\/li>\n\n\n\n
            • What does \u201cgood housing\u201d truly mean?<\/li>\n\n\n\n
            • How can renovation projects create real differentiation?<\/li>\n<\/ul>\n\n\n\n

              Please leave a comment indicating your role in the industry (LED package \/ OEM \/ brand \/ design \/ controls \/ LMS \/ whole-home smart systems \/ BMS \/ system integration \/ property management). We\u2019ll provide more role-specific, practical roadmaps in upcoming articles.<\/p>\n\n\n\n

              \"\"<\/figure>\n\n\n\n

              <\/p>\n\n\n\n

              <\/p>","protected":false},"excerpt":{"rendered":"

              When the conference hall began rearranging tables and chairs for the banquet, Our CEO and Founder, Lawrence, suddenly realized something very clearly: AI is already eliminating those who don\u2019t know how to use it. AI won\u2019t hurt you. Refusing to change will. Yesterday afternoon, at the 9th IoT Lighting Conference, Our founder and CEO, Lawrence, may have been the last person to step onto the stage. By then, the venue had already entered \u201ctransition mode.\u201d Staff were moving tables and chairs, adjusting the layout, preparing to turn the conference hall into a banquet space. Those small, fragmented sounds\u2014the scraping of table legs, chairs being shifted, footsteps moving back and forth\u2014floated through the room like a layer of soft noise. He also noticed the looks on some familiar faces in the audience: a mix of wide eyes and stunned silence. In that moment, he suddenly realized: perhaps it wasn\u2019t that his message was too radical\u2014but that our physical sense of \u201cchange\u201d has not yet caught up with how fast change itself is happening. We want to use this article to revisit that moment of shock from yesterday\u2014one that hadn\u2019t yet been fully digested\u2014and restate it in a gentler, but firmer way. Not to shatter confidence, but to strengthen it: to help us see the situation clearly, and then do the right things. 1. AI Is Not a Trend \u2014 It Is a New Foundation What Lawrence said on stage was actually very simple. AI has already quietly entered our work, our lives, our surroundings\u2014even those areas we once believed would never be affected. It is an extremely powerful tool: That sounds harsh. So let us put it in a gentler, more acceptable way: AI will not eliminate you immediately.What eliminates you is this: others use AI to do what you used to do\u2014faster, more reliably, and more verifiably. In today\u2019s lighting industry, this logic is especially clear. As homogenization increases, prices become transparent, channels compress, and project margins shrink\u2026 If we cannot continuously deliver provable value, what remains in the end is only one competition: who is cheaper. 2. Our Real Pain Point Is Not \u201cNot Understanding AI\u201d \u2014 It\u2019s \u201cFailing to Close the Loop\u201d Many people say: healthy lighting is hot, but implementation is hard. We\u2019ve heard this for many years, and seen it play out countless times. Why is it hard? We break it down into three industry-level gaps: In other words: Our problem is not a lack of concepts. Our problem is the lack of a truly deliverable system process. And what AI truly does is not replace designers or engineers. AI is more like an accelerator\u2014one that can turn healthy lighting from a slogan into a closed loop: Measurement \u2192 Modeling \u2192 Control \u2192 Verification Turning \u201csounds good\u201d into \u201ccan actually be delivered.\u201d 3. Let Us Be More Direct: Stop Talking About \u201cHealth\u201d While Ignoring \u201cExperience\u201d Here, we want to state something more bluntly\u2014and place it right in the middle of this article\u2014because it deserves serious reflection from everyone in the industry: We all say we want to sell good lighting, even healthy lighting.But if we don\u2019t care about how users actually feel, how can we truly build good products or good markets? If all we do is participate in price-driven involution, while ignoring the long-term health of our companies and the industry, what right do we have to talk about healthy lighting at all? This may sound uncomfortable, but it is not meant to negate anyone. It is simply a reminder: healthy lighting is not a packaging phrase, nor a marketing concept. It must return to real user experience: These are the things healthy lighting must truly be responsible for. 4. Landing in Guangzhou: \u201c15th Five-Year Plan,\u201d \u201cGood Housing,\u201d and a New Blue Ocean On the way from the airport to the hotel after landing in Guangzhou, Lawrence came across an interview with Minister Ni Hong discussing the \u201c15th Five-Year Plan,\u201d \u201cgood housing,\u201d and urban renewal. At that moment, a very strong realization hit him: What he talked about on stage yesterday\u2014AI\u2014was not just meant for the lighting industry.It was actually meant for the new cycle of the 15th Five-Year Plan. The logic of \u201cgood housing\u201d is pushing the industry from incremental expansion toward stock upgrading. Many people still equate growth with new construction. But policy direction is already very clear: Renovation of existing buildings, urban renewal, and upgrading existing stock represent a much larger opportunity pool. What does this mean for lighting, whole-home intelligence, and smart buildings? It means our growth logic must change: From new-build supporting roles to quality upgrades of existing buildings + energy efficiency and carbon reduction + age-friendly design + digital operations. 5. Why We Say This Is the Decisive Five Years for Lighting \u00d7 Whole-Home Intelligence \u00d7 Smart Buildings Because the reality is harsh: Incremental markets are shrinking.Projects are more competitive.Margins are thinner. But the other side of the truth is equally real: Upgrading existing stock creates long-term, sustainable demand. And within renovation projects, one of the systems that most easily forms a closed loop, is easiest to verify, and generates long-term operational value is\u2014the lighting environment. Why? That\u2019s why we are increasingly certain: Over the next five years, lighting will not be a passively following industry,but one that can actively upgrade. The premise is simple: we must stop selling products\u2014and start delivering system capability. 6. A Piece of Advice to Peers: Speak Gently, but Be More Determined We understand the confusion.We understand the anxiety. The industry is intensely competitive. Capital is tight. Competition is fierce. AI feels like a gust of wind disrupting everyone\u2019s rhythm. Precisely because of this, we want to say something carefully, but firmly: Don\u2019t spend all your energy just trying to survive today. Reserve some strength to build tomorrow. You don\u2019t need to create a grand innovation overnight. You only need to start one practical, visible, evidence-based action: Build a Minimum Viable Pilot (MVP). Choose one high-frequency scenario, for example: Then use a closed loop to turn it into a replicable prototype: Select scenario \u2192 Define metrics and acceptance criteria \u2192 On-site measurement and calibration \u2192 Output results report \u2192 Form a standard package and delivery SOP This is not a slogan. It is a method. And it doesn\u2019t require you to leap to the top in one step\u2014 only to take the first step. 7. Conclusion: May We Deliver Real Upgrades in the 15th Five-Year Plan Yesterday afternoon, the venue began rearranging tables and chairs for the banquet. That atmosphere\u2014everyone busy, everyone rushing to move on to the next segment\u2014made us even more clear-headed: We are often so busy that we have no time to reflect, so busy that we rely on old habits to fight a new world. But the 15th Five-Year Plan has already begun.And AI has already begun. We hope this article leaves you not with pressure, but with a steadier kind of courage: From today onward, let us turn good light into industrial capability.Turn healthy lighting into outcomes that are deliverable, verifiable, and sustainably operable.Leave involution in the past, and bring upgrading into the future. If you are willing, we can use demonstration projects to turn the \u201cgood housing\u201d policy window into a true upgrade window for lighting \u00d7 whole-home intelligence \u00d7 smart buildings. If you are also thinking about these questions: Please leave a comment indicating your role in the industry (LED package \/ OEM \/ brand \/ design \/ controls \/ LMS \/ whole-home smart systems \/ BMS \/ system integration \/ property management). We\u2019ll provide more role-specific, practical roadmaps in upcoming articles.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":["post-2704","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nInvolution is not the most frightening thing. What\u2019s truly frightening is this: we are still using old thinking to fight a new world -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Involution is not the most frightening thing. What\u2019s truly frightening is this: we are still using old thinking to fight a new world -\" \/>\n<meta property=\"og:description\" content=\"When the conference hall began rearranging tables and chairs for the banquet, Our CEO and Founder, Lawrence, suddenly realized something very clearly: AI is already eliminating those who don\u2019t know how to use it. AI won\u2019t hurt you. Refusing to change will. Yesterday afternoon, at the 9th IoT Lighting Conference, Our founder and CEO, Lawrence, may have been the last person to step onto the stage. By then, the venue had already entered \u201ctransition mode.\u201d Staff were moving tables and chairs, adjusting the layout, preparing to turn the conference hall into a banquet space. Those small, fragmented sounds\u2014the scraping of table legs, chairs being shifted, footsteps moving back and forth\u2014floated through the room like a layer of soft noise. He also noticed the looks on some familiar faces in the audience: a mix of wide eyes and stunned silence. In that moment, he suddenly realized: perhaps it wasn\u2019t that his message was too radical\u2014but that our physical sense of \u201cchange\u201d has not yet caught up with how fast change itself is happening. We want to use this article to revisit that moment of shock from yesterday\u2014one that hadn\u2019t yet been fully digested\u2014and restate it in a gentler, but firmer way. Not to shatter confidence, but to strengthen it: to help us see the situation clearly, and then do the right things. 1. AI Is Not a Trend \u2014 It Is a New Foundation What Lawrence said on stage was actually very simple. AI has already quietly entered our work, our lives, our surroundings\u2014even those areas we once believed would never be affected. It is an extremely powerful tool: That sounds harsh. So let us put it in a gentler, more acceptable way: AI will not eliminate you immediately.What eliminates you is this: others use AI to do what you used to do\u2014faster, more reliably, and more verifiably. In today\u2019s lighting industry, this logic is especially clear. As homogenization increases, prices become transparent, channels compress, and project margins shrink\u2026 If we cannot continuously deliver provable value, what remains in the end is only one competition: who is cheaper. 2. Our Real Pain Point Is Not \u201cNot Understanding AI\u201d \u2014 It\u2019s \u201cFailing to Close the Loop\u201d Many people say: healthy lighting is hot, but implementation is hard. We\u2019ve heard this for many years, and seen it play out countless times. Why is it hard? We break it down into three industry-level gaps: In other words: Our problem is not a lack of concepts. Our problem is the lack of a truly deliverable system process. And what AI truly does is not replace designers or engineers. AI is more like an accelerator\u2014one that can turn healthy lighting from a slogan into a closed loop: Measurement \u2192 Modeling \u2192 Control \u2192 Verification Turning \u201csounds good\u201d into \u201ccan actually be delivered.\u201d 3. Let Us Be More Direct: Stop Talking About \u201cHealth\u201d While Ignoring \u201cExperience\u201d Here, we want to state something more bluntly\u2014and place it right in the middle of this article\u2014because it deserves serious reflection from everyone in the industry: We all say we want to sell good lighting, even healthy lighting.But if we don\u2019t care about how users actually feel, how can we truly build good products or good markets? If all we do is participate in price-driven involution, while ignoring the long-term health of our companies and the industry, what right do we have to talk about healthy lighting at all? This may sound uncomfortable, but it is not meant to negate anyone. It is simply a reminder: healthy lighting is not a packaging phrase, nor a marketing concept. It must return to real user experience: These are the things healthy lighting must truly be responsible for. 4. Landing in Guangzhou: \u201c15th Five-Year Plan,\u201d \u201cGood Housing,\u201d and a New Blue Ocean On the way from the airport to the hotel after landing in Guangzhou, Lawrence came across an interview with Minister Ni Hong discussing the \u201c15th Five-Year Plan,\u201d \u201cgood housing,\u201d and urban renewal. At that moment, a very strong realization hit him: What he talked about on stage yesterday\u2014AI\u2014was not just meant for the lighting industry.It was actually meant for the new cycle of the 15th Five-Year Plan. The logic of \u201cgood housing\u201d is pushing the industry from incremental expansion toward stock upgrading. Many people still equate growth with new construction. But policy direction is already very clear: Renovation of existing buildings, urban renewal, and upgrading existing stock represent a much larger opportunity pool. What does this mean for lighting, whole-home intelligence, and smart buildings? It means our growth logic must change: From new-build supporting roles to quality upgrades of existing buildings + energy efficiency and carbon reduction + age-friendly design + digital operations. 5. Why We Say This Is the Decisive Five Years for Lighting \u00d7 Whole-Home Intelligence \u00d7 Smart Buildings Because the reality is harsh: Incremental markets are shrinking.Projects are more competitive.Margins are thinner. But the other side of the truth is equally real: Upgrading existing stock creates long-term, sustainable demand. And within renovation projects, one of the systems that most easily forms a closed loop, is easiest to verify, and generates long-term operational value is\u2014the lighting environment. Why? That\u2019s why we are increasingly certain: Over the next five years, lighting will not be a passively following industry,but one that can actively upgrade. The premise is simple: we must stop selling products\u2014and start delivering system capability. 6. A Piece of Advice to Peers: Speak Gently, but Be More Determined We understand the confusion.We understand the anxiety. The industry is intensely competitive. Capital is tight. Competition is fierce. AI feels like a gust of wind disrupting everyone\u2019s rhythm. Precisely because of this, we want to say something carefully, but firmly: Don\u2019t spend all your energy just trying to survive today. Reserve some strength to build tomorrow. You don\u2019t need to create a grand innovation overnight. You only need to start one practical, visible, evidence-based action: Build a Minimum Viable Pilot (MVP). Choose one high-frequency scenario, for example: Then use a closed loop to turn it into a replicable prototype: Select scenario \u2192 Define metrics and acceptance criteria \u2192 On-site measurement and calibration \u2192 Output results report \u2192 Form a standard package and delivery SOP This is not a slogan. It is a method. And it doesn\u2019t require you to leap to the top in one step\u2014 only to take the first step. 7. Conclusion: May We Deliver Real Upgrades in the 15th Five-Year Plan Yesterday afternoon, the venue began rearranging tables and chairs for the banquet. That atmosphere\u2014everyone busy, everyone rushing to move on to the next segment\u2014made us even more clear-headed: We are often so busy that we have no time to reflect, so busy that we rely on old habits to fight a new world. But the 15th Five-Year Plan has already begun.And AI has already begun. We hope this article leaves you not with pressure, but with a steadier kind of courage: From today onward, let us turn good light into industrial capability.Turn healthy lighting into outcomes that are deliverable, verifiable, and sustainably operable.Leave involution in the past, and bring upgrading into the future. If you are willing, we can use demonstration projects to turn the \u201cgood housing\u201d policy window into a true upgrade window for lighting \u00d7 whole-home intelligence \u00d7 smart buildings. If you are also thinking about these questions: Please leave a comment indicating your role in the industry (LED package \/ OEM \/ brand \/ design \/ controls \/ LMS \/ whole-home smart systems \/ BMS \/ system integration \/ property management). We\u2019ll provide more role-specific, practical roadmaps in upcoming articles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lightingrecipe.com\/zh_cn\/involution-is-not-the-most-frightening-thing-whats-truly-frightening-is-this-we-are-still-using-old-thinking-to-fight-a-new-world\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T08:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T08:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lightingrecipe.com\/wp-content\/uploads\/2026\/01\/11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LRS Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"LRS Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lightingrecipe.com\\\/involution-is-not-the-most-frightening-thing-whats-truly-frightening-is-this-we-are-still-using-old-thinking-to-fight-a-new-world\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lightingrecipe.com\\\/involution-is-not-the-most-frightening-thing-whats-truly-frightening-is-this-we-are-still-using-old-thinking-to-fight-a-new-world\\\/\"},\"author\":{\"name\":\"LRS Admin\",\"@id\":\"https:\\\/\\\/lightingrecipe.com\\\/#\\\/schema\\\/person\\\/d8fc98bd754facede814f69c45e6ab7a\"},\"headline\":\"Involution is not the most frightening thing. 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What\u2019s truly frightening is this: we are still using old thinking to fight a new world -","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"zh_CN","og_type":"article","og_title":"Involution is not the most frightening thing. What\u2019s truly frightening is this: we are still using old thinking to fight a new world -","og_description":"When the conference hall began rearranging tables and chairs for the banquet, Our CEO and Founder, Lawrence, suddenly realized something very clearly: AI is already eliminating those who don\u2019t know how to use it. AI won\u2019t hurt you. Refusing to change will. Yesterday afternoon, at the 9th IoT Lighting Conference, Our founder and CEO, Lawrence, may have been the last person to step onto the stage. By then, the venue had already entered \u201ctransition mode.\u201d Staff were moving tables and chairs, adjusting the layout, preparing to turn the conference hall into a banquet space. Those small, fragmented sounds\u2014the scraping of table legs, chairs being shifted, footsteps moving back and forth\u2014floated through the room like a layer of soft noise. He also noticed the looks on some familiar faces in the audience: a mix of wide eyes and stunned silence. In that moment, he suddenly realized: perhaps it wasn\u2019t that his message was too radical\u2014but that our physical sense of \u201cchange\u201d has not yet caught up with how fast change itself is happening. We want to use this article to revisit that moment of shock from yesterday\u2014one that hadn\u2019t yet been fully digested\u2014and restate it in a gentler, but firmer way. Not to shatter confidence, but to strengthen it: to help us see the situation clearly, and then do the right things. 1. AI Is Not a Trend \u2014 It Is a New Foundation What Lawrence said on stage was actually very simple. AI has already quietly entered our work, our lives, our surroundings\u2014even those areas we once believed would never be affected. It is an extremely powerful tool: That sounds harsh. So let us put it in a gentler, more acceptable way: AI will not eliminate you immediately.What eliminates you is this: others use AI to do what you used to do\u2014faster, more reliably, and more verifiably. In today\u2019s lighting industry, this logic is especially clear. As homogenization increases, prices become transparent, channels compress, and project margins shrink\u2026 If we cannot continuously deliver provable value, what remains in the end is only one competition: who is cheaper. 2. Our Real Pain Point Is Not \u201cNot Understanding AI\u201d \u2014 It\u2019s \u201cFailing to Close the Loop\u201d Many people say: healthy lighting is hot, but implementation is hard. We\u2019ve heard this for many years, and seen it play out countless times. Why is it hard? We break it down into three industry-level gaps: In other words: Our problem is not a lack of concepts. Our problem is the lack of a truly deliverable system process. And what AI truly does is not replace designers or engineers. AI is more like an accelerator\u2014one that can turn healthy lighting from a slogan into a closed loop: Measurement \u2192 Modeling \u2192 Control \u2192 Verification Turning \u201csounds good\u201d into \u201ccan actually be delivered.\u201d 3. Let Us Be More Direct: Stop Talking About \u201cHealth\u201d While Ignoring \u201cExperience\u201d Here, we want to state something more bluntly\u2014and place it right in the middle of this article\u2014because it deserves serious reflection from everyone in the industry: We all say we want to sell good lighting, even healthy lighting.But if we don\u2019t care about how users actually feel, how can we truly build good products or good markets? If all we do is participate in price-driven involution, while ignoring the long-term health of our companies and the industry, what right do we have to talk about healthy lighting at all? This may sound uncomfortable, but it is not meant to negate anyone. It is simply a reminder: healthy lighting is not a packaging phrase, nor a marketing concept. It must return to real user experience: These are the things healthy lighting must truly be responsible for. 4. Landing in Guangzhou: \u201c15th Five-Year Plan,\u201d \u201cGood Housing,\u201d and a New Blue Ocean On the way from the airport to the hotel after landing in Guangzhou, Lawrence came across an interview with Minister Ni Hong discussing the \u201c15th Five-Year Plan,\u201d \u201cgood housing,\u201d and urban renewal. At that moment, a very strong realization hit him: What he talked about on stage yesterday\u2014AI\u2014was not just meant for the lighting industry.It was actually meant for the new cycle of the 15th Five-Year Plan. The logic of \u201cgood housing\u201d is pushing the industry from incremental expansion toward stock upgrading. Many people still equate growth with new construction. But policy direction is already very clear: Renovation of existing buildings, urban renewal, and upgrading existing stock represent a much larger opportunity pool. What does this mean for lighting, whole-home intelligence, and smart buildings? It means our growth logic must change: From new-build supporting roles to quality upgrades of existing buildings + energy efficiency and carbon reduction + age-friendly design + digital operations. 5. Why We Say This Is the Decisive Five Years for Lighting \u00d7 Whole-Home Intelligence \u00d7 Smart Buildings Because the reality is harsh: Incremental markets are shrinking.Projects are more competitive.Margins are thinner. But the other side of the truth is equally real: Upgrading existing stock creates long-term, sustainable demand. And within renovation projects, one of the systems that most easily forms a closed loop, is easiest to verify, and generates long-term operational value is\u2014the lighting environment. Why? That\u2019s why we are increasingly certain: Over the next five years, lighting will not be a passively following industry,but one that can actively upgrade. The premise is simple: we must stop selling products\u2014and start delivering system capability. 6. A Piece of Advice to Peers: Speak Gently, but Be More Determined We understand the confusion.We understand the anxiety. The industry is intensely competitive. Capital is tight. Competition is fierce. AI feels like a gust of wind disrupting everyone\u2019s rhythm. Precisely because of this, we want to say something carefully, but firmly: Don\u2019t spend all your energy just trying to survive today. Reserve some strength to build tomorrow. You don\u2019t need to create a grand innovation overnight. You only need to start one practical, visible, evidence-based action: Build a Minimum Viable Pilot (MVP). Choose one high-frequency scenario, for example: Then use a closed loop to turn it into a replicable prototype: Select scenario \u2192 Define metrics and acceptance criteria \u2192 On-site measurement and calibration \u2192 Output results report \u2192 Form a standard package and delivery SOP This is not a slogan. It is a method. And it doesn\u2019t require you to leap to the top in one step\u2014 only to take the first step. 7. Conclusion: May We Deliver Real Upgrades in the 15th Five-Year Plan Yesterday afternoon, the venue began rearranging tables and chairs for the banquet. That atmosphere\u2014everyone busy, everyone rushing to move on to the next segment\u2014made us even more clear-headed: We are often so busy that we have no time to reflect, so busy that we rely on old habits to fight a new world. But the 15th Five-Year Plan has already begun.And AI has already begun. We hope this article leaves you not with pressure, but with a steadier kind of courage: From today onward, let us turn good light into industrial capability.Turn healthy lighting into outcomes that are deliverable, verifiable, and sustainably operable.Leave involution in the past, and bring upgrading into the future. If you are willing, we can use demonstration projects to turn the \u201cgood housing\u201d policy window into a true upgrade window for lighting \u00d7 whole-home intelligence \u00d7 smart buildings. If you are also thinking about these questions: Please leave a comment indicating your role in the industry (LED package \/ OEM \/ brand \/ design \/ controls \/ LMS \/ whole-home smart systems \/ BMS \/ system integration \/ property management). We\u2019ll provide more role-specific, practical roadmaps in upcoming articles.","og_url":"https:\/\/lightingrecipe.com\/zh_cn\/involution-is-not-the-most-frightening-thing-whats-truly-frightening-is-this-we-are-still-using-old-thinking-to-fight-a-new-world\/","article_published_time":"2026-01-23T08:00:18+00:00","article_modified_time":"2026-01-23T08:09:49+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/lightingrecipe.com\/wp-content\/uploads\/2026\/01\/11.jpg","type":"image\/jpeg"}],"author":"LRS Admin","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"LRS Admin","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"8 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lightingrecipe.com\/involution-is-not-the-most-frightening-thing-whats-truly-frightening-is-this-we-are-still-using-old-thinking-to-fight-a-new-world\/#article","isPartOf":{"@id":"https:\/\/lightingrecipe.com\/involution-is-not-the-most-frightening-thing-whats-truly-frightening-is-this-we-are-still-using-old-thinking-to-fight-a-new-world\/"},"author":{"name":"LRS Admin","@id":"https:\/\/lightingrecipe.com\/#\/schema\/person\/d8fc98bd754facede814f69c45e6ab7a"},"headline":"Involution is not the most frightening thing. 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