{"id":2289,"date":"2025-12-01T09:56:29","date_gmt":"2025-12-01T09:56:29","guid":{"rendered":"https:\/\/lightingrecipe.com\/?p=2289"},"modified":"2025-12-01T09:56:38","modified_gmt":"2025-12-01T09:56:38","slug":"to-survive-today-and-thrive-in-the-future-lighting-companies-should-return-to-their-core-mission-and-focus-on-creating-real-value","status":"publish","type":"post","link":"https:\/\/lightingrecipe.com\/zh\/to-survive-today-and-thrive-in-the-future-lighting-companies-should-return-to-their-core-mission-and-focus-on-creating-real-value\/","title":{"rendered":"To survive today, and thrive in the future: Lighting companies should return to their core mission and focus on creating real value"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Lighting companies should return to their core purpose and focus on creating real value.<\/p>\n\n\n\n

Written by | \u6797\u7eaa\u826f<\/strong>, Founder of Lighting Recipe Studio<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Over the past few decades in the lighting industry, I\u2019ve come to realize something deeply:
The essence of any business has never been just about making products\u2014it\u2019s about improving people\u2019s lives<\/strong>. <\/p>\n\n\n\n

The lighting industry should be one of the fields closest to achieving this. Yet in reality, we are often so busy with \u201csurviving today\u201d<\/em> that we forget to consider \u201chow to thrive in the future.\u201d<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

01\uff5cThe Essence of a Business: Creating Value for People Through Light<\/strong><\/h4>\n\n\n\n

If you strip away all the commercial language and look at the core, a company can truly do only four things:<\/p>\n\n\n\n

    \n
  1. Improve health and well-being<\/li>\n\n\n\n
  2. Support sustainability<\/li>\n\n\n\n
  3. Enhance human productivity<\/li>\n\n\n\n
  4. Increase emotional value<\/li>\n<\/ol>\n\n\n\n

    Lighting\u2014through its lifecycle, touchpoints, and physical properties\u2014happens to have the ability to influence all four areas.<\/p>\n\n\n\n

    The problem is that too many people in the industry are caught up in price wars, chasing volume, and stacking SKUs<\/strong>, and they forget why they are doing what they do<\/em>.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    02\uff5cIndustry Dilemma: Survive Today vs. Thrive Tomorrow<\/strong><\/h4>\n\n\n\n

    In recent years, the lighting industry is facing not just short-term fluctuations, but structural changes<\/strong>:<\/p>\n\n\n\n

      \n
    • Export growth is slowing or even declining<\/li>\n\n\n\n
    • Domestic competition is intensifying<\/li>\n\n\n\n
    • Prices keep dropping<\/li>\n\n\n\n
    • Product homogeneity is severe<\/li>\n\n\n\n
    • Brand value is hard to differentiate<\/li>\n\n\n\n
    • Incremental market opportunities are shrinking, while competition in the existing market is fierce<\/li>\n<\/ul>\n\n\n\n

      Many companies are exhausting themselves trying to \u201ccatch a breath\u201d<\/em> in the market, but looking back\u2014
      Are we working harder to \u201cdo more\u201d<\/em>, or to \u201cdo what\u2019s right\u201d?<\/em><\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      03\uff5cRethinking Light: From \u201cBrightness\u201d to \u201cOutcomes\u201d<\/strong><\/h4>\n\n\n\n

      LED technology has ushered light into the programmable era<\/strong>. Light is no longer just about illuminating space\u2014it can now:<\/p>\n\n\n\n

        \n
      • Influence physiological rhythms (m-EDI, CS, vertical illuminance)<\/li>\n\n\n\n
      • Enhance mood and focus (emotional spectrum, brain imaging)<\/li>\n\n\n\n
      • Improve sleep quality (DLMO, melatonin phase)<\/li>\n\n\n\n
      • Reduce energy consumption and support sustainability<\/li>\n\n\n\n
      • Boost learning efficiency, work performance, and wellness experiences<\/li>\n<\/ul>\n\n\n\n

        As a result, the future competitive logic will no longer be:
        \u201cWhose lights are brighter?\u201d<\/em>
        But rather: \u201cWho can create better light-driven outcomes<\/strong>?\u201d<\/em><\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        04\uff5cThe Time Dimension: Survive in 1 Year, Thrive in 5\u201320 Years<\/strong><\/h4>\n\n\n\n
        Short-term (0\u20131 year): Efficiency is the survival line<\/strong><\/h5>\n\n\n\n
          \n
        • Streamline products and reduce ineffective SKUs<\/li>\n\n\n\n
        • Maximize manufacturing and supply chain efficiency<\/li>\n\n\n\n
        • Avoid investing in innovations without a clear ROI<\/li>\n\n\n\n
        • Ensure delivery reliability to the highest standard<\/li>\n<\/ul>\n\n\n\n
          Mid-term (1\u20135 years): Create differentiation through science<\/strong>
          Upgrade the \u201clanguage of lighting\u201d into a scientific language<\/strong>:<\/h5>\n\n\n\n
            \n
          • Color temperature \u2192 Circadian rhythm<\/li>\n\n\n\n
          • CRI \u2192 TM-30 \/ Rf-Rg<\/li>\n\n\n\n
          • No flicker \u2192 PstLM \/ SVM<\/li>\n\n\n\n
          • Brightness \u2192 Eye-level illuminance<\/li>\n\n\n\n
          • Dimming \u2192 Light recipes<\/li>\n<\/ul>\n\n\n\n

            This is the line between \u201cbeing good at selling\u201d<\/em> \u548c \u201cbeing good at building a brand.\u201d<\/em><\/p>\n\n\n\n

            Long-term (5\u201320 years): Build service-oriented business models<\/strong>
            Hardware will inevitably standardize. The real differentiation comes from:<\/h5>\n\n\n\n
              \n
            • Light-as-a-Service<\/strong><\/li>\n\n\n\n
            • Selling not just lamps, but the outcomes of good light<\/strong>: health, circadian rhythm, energy efficiency, comfort, productivity become KPIs<\/li>\n\n\n\n
            • Lighting for buildings and cities enters an era of long-term operational optimization<\/li>\n<\/ul>\n\n\n\n

              The essence of the future lighting company is:
              \u201cAn IoT company whose core business is lighting.\u201d<\/strong><\/p>\n\n\n\n

              \"\"<\/figure>\n\n\n\n

              05\uff5cThe Three Most Worthwhile Investments for Lighting Companies<\/strong><\/h4>\n\n\n\n
              1\ufe0f\u20e3 Product: From Hardware to a \u201cHealth Tool\u201d<\/strong>
              Future lighting must be:<\/h5>\n\n\n\n
                \n
              • \u53ef\u6e2c\u91cf<\/li>\n\n\n\n
              • Connectable<\/li>\n\n\n\n
              • Learnable<\/li>\n\n\n\n
              • Adaptive<\/li>\n<\/ul>\n\n\n\n

                Ideally, it should also support collection and feedback of light-health data<\/strong>.<\/p>\n\n\n\n

                2\ufe0f\u20e3 Service: From One-Time Delivery to Long-Term Operations<\/strong>
                Future profits won\u2019t come from factories, but from services:<\/h5>\n\n\n\n
                  \n
                • Light-health assessments<\/li>\n\n\n\n
                • Scene and circadian rhythm design<\/li>\n\n\n\n
                • On-site verification and PV testing<\/li>\n\n\n\n
                • Operational inspections of lighting systems<\/li>\n\n\n\n
                • Annual health and energy-efficiency reports<\/li>\n<\/ul>\n\n\n\n

                  One-time delivery cannot secure the future; continuous service builds a moat<\/strong>.<\/p>\n\n\n\n

                  3\ufe0f\u20e3 Data: The Lighting Industry\u2019s True \u201cSecond Growth Curve\u201d<\/strong>
                  Data will reshape the value chain:<\/h5>\n\n\n\n
                    \n
                  • From selling parameters \u2192 to demonstrating health and efficiency outcomes<\/li>\n\n\n\n
                  • From engineering projects \u2192 to managing space operations<\/li>\n\n\n\n
                  • From products \u2192 to creating data assets<\/li>\n<\/ul>\n\n\n\n

                    Lighting companies will shift from \u201cselling lamps\u201d<\/strong> to truly \u201cmanaging light environments.\u201d<\/strong><\/p>\n\n\n\n

                    \"\"<\/figure>\n\n\n\n

                    06\uff5cBack to People: Four Timeless Value Directions<\/strong><\/h4>\n\n\n\n

                    At its core, the value that light can bring boils down to four things:<\/p>\n\n\n\n

                      \n
                    • Health<\/li>\n\n\n\n
                    • Sustainability<\/li>\n\n\n\n
                    • Efficiency<\/li>\n\n\n\n
                    • Emotional value<\/li>\n<\/ul>\n\n\n\n

                      These are the most solid directions for the next 5, 10, and 20 years in the industry.
                      Whoever can capture these four will navigate cycles and eras successfully.<\/p>\n\n\n\n

                      \n\n\n\n

                      07\uff5cClosing Thoughts: The Future of Lighting Companies Grows from Value<\/strong><\/h4>\n\n\n\n

                      If the past decade was the era of LED adoption, the next 10\u201320 years will be the era of \u201cSmart, Healthy Light.\u201d<\/strong><\/p>\n\n\n\n

                      The companies that truly lead won\u2019t be the fastest, but those who clearly know where they are heading<\/strong>.<\/p>\n\n\n\n

                      Today, survive; tomorrow, thrive.<\/strong>
                      What lighting companies must really do is:
                      Illuminate spaces, illuminate health, illuminate happiness, and illuminate the future of cities.<\/strong><\/p>\n\n\n\n

                      \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

                      Lighting companies should return to their core purpose and focus on creating real value. Written by | Lawrence Lin, Founder of Lighting Recipe Studio Over the past few decades in the lighting industry, I\u2019ve come to realize something deeply:The essence of any business has never been just about making products\u2014it\u2019s about improving people\u2019s lives. The lighting industry should be one of the fields closest to achieving this. Yet in reality, we are often so busy with \u201csurviving today\u201d that we forget to consider \u201chow to thrive in the future.\u201d 01\uff5cThe Essence of a Business: Creating Value for People Through Light If you strip away all the commercial language and look at the core, a company can truly do only four things: Lighting\u2014through its lifecycle, touchpoints, and physical properties\u2014happens to have the ability to influence all four areas. The problem is that too many people in the industry are caught up in price wars, chasing volume, and stacking SKUs, and they forget why they are doing what they do. 02\uff5cIndustry Dilemma: Survive Today vs. Thrive Tomorrow In recent years, the lighting industry is facing not just short-term fluctuations, but structural changes: Many companies are exhausting themselves trying to \u201ccatch a breath\u201d in the market, but looking back\u2014Are we working harder to \u201cdo more\u201d, or to \u201cdo what\u2019s right\u201d? 03\uff5cRethinking Light: From \u201cBrightness\u201d to \u201cOutcomes\u201d LED technology has ushered light into the programmable era. Light is no longer just about illuminating space\u2014it can now: As a result, the future competitive logic will no longer be:\u201cWhose lights are brighter?\u201dBut rather: \u201cWho can create better light-driven outcomes?\u201d 04\uff5cThe Time Dimension: Survive in 1 Year, Thrive in 5\u201320 Years Short-term (0\u20131 year): Efficiency is the survival line Mid-term (1\u20135 years): Create differentiation through scienceUpgrade the \u201clanguage of lighting\u201d into a scientific language: This is the line between \u201cbeing good at selling\u201d and \u201cbeing good at building a brand.\u201d Long-term (5\u201320 years): Build service-oriented business modelsHardware will inevitably standardize. The real differentiation comes from: The essence of the future lighting company is:\u201cAn IoT company whose core business is lighting.\u201d 05\uff5cThe Three Most Worthwhile Investments for Lighting Companies 1\ufe0f\u20e3 Product: From Hardware to a \u201cHealth Tool\u201dFuture lighting must be: Ideally, it should also support collection and feedback of light-health data. 2\ufe0f\u20e3 Service: From One-Time Delivery to Long-Term OperationsFuture profits won\u2019t come from factories, but from services: One-time delivery cannot secure the future; continuous service builds a moat. 3\ufe0f\u20e3 Data: The Lighting Industry\u2019s True \u201cSecond Growth Curve\u201dData will reshape the value chain: Lighting companies will shift from \u201cselling lamps\u201d to truly \u201cmanaging light environments.\u201d 06\uff5cBack to People: Four Timeless Value Directions At its core, the value that light can bring boils down to four things: These are the most solid directions for the next 5, 10, and 20 years in the industry.Whoever can capture these four will navigate cycles and eras successfully. 07\uff5cClosing Thoughts: The Future of Lighting Companies Grows from Value If the past decade was the era of LED adoption, the next 10\u201320 years will be the era of \u201cSmart, Healthy Light.\u201d The companies that truly lead won\u2019t be the fastest, but those who clearly know where they are heading. Today, survive; tomorrow, thrive.What lighting companies must really do is:Illuminate spaces, illuminate health, illuminate happiness, and illuminate the future of cities.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":["post-2289","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTo survive today, and thrive in the future: Lighting companies should return to their core mission and focus on creating real value -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To survive today, and thrive in the future: Lighting companies should return to their core mission and focus on creating real value -\" \/>\n<meta property=\"og:description\" content=\"Lighting companies should return to their core purpose and focus on creating real value. Written by | Lawrence Lin, Founder of Lighting Recipe Studio Over the past few decades in the lighting industry, I\u2019ve come to realize something deeply:The essence of any business has never been just about making products\u2014it\u2019s about improving people\u2019s lives. The lighting industry should be one of the fields closest to achieving this. Yet in reality, we are often so busy with \u201csurviving today\u201d that we forget to consider \u201chow to thrive in the future.\u201d 01\uff5cThe Essence of a Business: Creating Value for People Through Light If you strip away all the commercial language and look at the core, a company can truly do only four things: Lighting\u2014through its lifecycle, touchpoints, and physical properties\u2014happens to have the ability to influence all four areas. The problem is that too many people in the industry are caught up in price wars, chasing volume, and stacking SKUs, and they forget why they are doing what they do. 02\uff5cIndustry Dilemma: Survive Today vs. Thrive Tomorrow In recent years, the lighting industry is facing not just short-term fluctuations, but structural changes: Many companies are exhausting themselves trying to \u201ccatch a breath\u201d in the market, but looking back\u2014Are we working harder to \u201cdo more\u201d, or to \u201cdo what\u2019s right\u201d? 03\uff5cRethinking Light: From \u201cBrightness\u201d to \u201cOutcomes\u201d LED technology has ushered light into the programmable era. Light is no longer just about illuminating space\u2014it can now: As a result, the future competitive logic will no longer be:\u201cWhose lights are brighter?\u201dBut rather: \u201cWho can create better light-driven outcomes?\u201d 04\uff5cThe Time Dimension: Survive in 1 Year, Thrive in 5\u201320 Years Short-term (0\u20131 year): Efficiency is the survival line Mid-term (1\u20135 years): Create differentiation through scienceUpgrade the \u201clanguage of lighting\u201d into a scientific language: This is the line between \u201cbeing good at selling\u201d and \u201cbeing good at building a brand.\u201d Long-term (5\u201320 years): Build service-oriented business modelsHardware will inevitably standardize. The real differentiation comes from: The essence of the future lighting company is:\u201cAn IoT company whose core business is lighting.\u201d 05\uff5cThe Three Most Worthwhile Investments for Lighting Companies 1\ufe0f\u20e3 Product: From Hardware to a \u201cHealth Tool\u201dFuture lighting must be: Ideally, it should also support collection and feedback of light-health data. 2\ufe0f\u20e3 Service: From One-Time Delivery to Long-Term OperationsFuture profits won\u2019t come from factories, but from services: One-time delivery cannot secure the future; continuous service builds a moat. 3\ufe0f\u20e3 Data: The Lighting Industry\u2019s True \u201cSecond Growth Curve\u201dData will reshape the value chain: Lighting companies will shift from \u201cselling lamps\u201d to truly \u201cmanaging light environments.\u201d 06\uff5cBack to People: Four Timeless Value Directions At its core, the value that light can bring boils down to four things: These are the most solid directions for the next 5, 10, and 20 years in the industry.Whoever can capture these four will navigate cycles and eras successfully. 07\uff5cClosing Thoughts: The Future of Lighting Companies Grows from Value If the past decade was the era of LED adoption, the next 10\u201320 years will be the era of \u201cSmart, Healthy Light.\u201d The companies that truly lead won\u2019t be the fastest, but those who clearly know where they are heading. 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Written by | Lawrence Lin, Founder of Lighting Recipe Studio Over the past few decades in the lighting industry, I\u2019ve come to realize something deeply:The essence of any business has never been just about making products\u2014it\u2019s about improving people\u2019s lives. The lighting industry should be one of the fields closest to achieving this. Yet in reality, we are often so busy with \u201csurviving today\u201d that we forget to consider \u201chow to thrive in the future.\u201d 01\uff5cThe Essence of a Business: Creating Value for People Through Light If you strip away all the commercial language and look at the core, a company can truly do only four things: Lighting\u2014through its lifecycle, touchpoints, and physical properties\u2014happens to have the ability to influence all four areas. The problem is that too many people in the industry are caught up in price wars, chasing volume, and stacking SKUs, and they forget why they are doing what they do. 02\uff5cIndustry Dilemma: Survive Today vs. Thrive Tomorrow In recent years, the lighting industry is facing not just short-term fluctuations, but structural changes: Many companies are exhausting themselves trying to \u201ccatch a breath\u201d in the market, but looking back\u2014Are we working harder to \u201cdo more\u201d, or to \u201cdo what\u2019s right\u201d? 03\uff5cRethinking Light: From \u201cBrightness\u201d to \u201cOutcomes\u201d LED technology has ushered light into the programmable era. Light is no longer just about illuminating space\u2014it can now: As a result, the future competitive logic will no longer be:\u201cWhose lights are brighter?\u201dBut rather: \u201cWho can create better light-driven outcomes?\u201d 04\uff5cThe Time Dimension: Survive in 1 Year, Thrive in 5\u201320 Years Short-term (0\u20131 year): Efficiency is the survival line Mid-term (1\u20135 years): Create differentiation through scienceUpgrade the \u201clanguage of lighting\u201d into a scientific language: This is the line between \u201cbeing good at selling\u201d and \u201cbeing good at building a brand.\u201d Long-term (5\u201320 years): Build service-oriented business modelsHardware will inevitably standardize. The real differentiation comes from: The essence of the future lighting company is:\u201cAn IoT company whose core business is lighting.\u201d 05\uff5cThe Three Most Worthwhile Investments for Lighting Companies 1\ufe0f\u20e3 Product: From Hardware to a \u201cHealth Tool\u201dFuture lighting must be: Ideally, it should also support collection and feedback of light-health data. 2\ufe0f\u20e3 Service: From One-Time Delivery to Long-Term OperationsFuture profits won\u2019t come from factories, but from services: One-time delivery cannot secure the future; continuous service builds a moat. 3\ufe0f\u20e3 Data: The Lighting Industry\u2019s True \u201cSecond Growth Curve\u201dData will reshape the value chain: Lighting companies will shift from \u201cselling lamps\u201d to truly \u201cmanaging light environments.\u201d 06\uff5cBack to People: Four Timeless Value Directions At its core, the value that light can bring boils down to four things: These are the most solid directions for the next 5, 10, and 20 years in the industry.Whoever can capture these four will navigate cycles and eras successfully. 07\uff5cClosing Thoughts: The Future of Lighting Companies Grows from Value If the past decade was the era of LED adoption, the next 10\u201320 years will be the era of \u201cSmart, Healthy Light.\u201d The companies that truly lead won\u2019t be the fastest, but those who clearly know where they are heading. 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