{"id":2455,"date":"2025-12-16T04:21:29","date_gmt":"2025-12-16T04:21:29","guid":{"rendered":"https:\/\/lightingrecipe.com\/?p=2455"},"modified":"2025-12-16T04:21:43","modified_gmt":"2025-12-16T04:21:43","slug":"ruckblick-auf-die-ausenhandelsschulung-von-foshan-lightings-vom-energiesparen-zum-gesunden-qualitatslicht-der-weg-zur-modernisierung-einer-alten-marke","status":"publish","type":"post","link":"https:\/\/lightingrecipe.com\/de\/review-of-foshan-lightings-foreign-trade-training-from-energy-saving-to-healthy-quality-light-the-upgrade-path-of-a-legacy-brand\/","title":{"rendered":"R\u00fcckblick auf die Au\u00dfenhandelsschulung von Foshan Lighting: Vom Energiesparen zu \u201cgesundem Qualit\u00e4tslicht\u201d - Der Weg einer traditionsreichen Marke"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n
\n

Mein besonderer Dank gilt dem Au\u00dfenhandelsteam von Foshan Lighting und dem Foshan Lighting Research Institute f\u00fcr die Einladung, die mir die M\u00f6glichkeit gab, mit Kollegen aus den Bereichen Forschung und Entwicklung, Design, Marketing und Vertrieb \u00fcber die n\u00e4chste Wachstumskurve der Beleuchtungsindustrie nachzudenken.<\/em><\/p>\n<\/blockquote>\n\n\n\n

\ud83d\udfe9 1. Die Zeiten haben sich ge\u00e4ndert: Beleuchtung ist nicht mehr nur \u201cLampen machen\u201d<\/strong><\/h4>\n\n\n\n

Die Beleuchtungsindustrie hat sich \u00fcber die blo\u00dfe Herstellung von Lampen hinaus entwickelt. Licht beeinflusst heute unsere Emotionen, den zirkadianen Rhythmus, die Effizienz, die kognitive Leistung und die Schlafqualit\u00e4t und wird allm\u00e4hlich zu einem grundlegenden Element des architektonischen und r\u00e4umlichen Werts.<\/p>\n\n\n\n

Viele traditionelle Beleuchtungsunternehmen stehen jedoch vor einer dr\u00e4ngenden Frage:
Wenn die Energiespardividende ihren H\u00f6hepunkt erreicht hat, woher wird dann die n\u00e4chste Welle des Wettbewerbs kommen?<\/p>\n\n\n\n

Exportr\u00fcckg\u00e4nge, Preiswettbewerb, \u00dcberkapazit\u00e4ten... Dies sind nicht nur Probleme einzelner Unternehmen, sondern Signale f\u00fcr einen Strukturwandel in der gesamten Branche.<\/p>\n\n\n\n

In diesem Zusammenhang h\u00e4ngt es von zwei Dingen ab, ob eine alte Marke neues Wachstum erzielen kann:<\/p>\n\n\n\n

    \n
  1. Ob das strategische Urteil richtig ist<\/li>\n\n\n\n
  2. ob die Investition sinnvoll und geeignet ist, langfristige F\u00e4higkeiten aufzubauen<\/li>\n<\/ol>\n\n\n\n

    \ud83d\udfe9 2. Status der Industrie: Chancen und Herausforderungen koexistieren<\/strong><\/h4>\n\n\n\n

    Auf der Fortbildungsveranstaltung teilte ich dem Au\u00dfenhandelsteam von Foshan Lighting einige Trends mit:<\/p>\n\n\n\n

      \n
    1. Die globale Nachfragestruktur ver\u00e4ndert sich<\/strong>
      Die Erwartungen der K\u00e4ufer verschieben sich von \u2019hell\u201c \u2192 \u201dgutes Licht\u201c \u2192 \u201dgesunde, szenariobasierte Beleuchtungssysteme\u201c.\u201d<\/li>\n\n\n\n
    2. Der Wettbewerb in der Branche verlagert sich von Produkten zu Produkten und Dienstleistungen<\/strong>
      Die zunehmenden Kapazit\u00e4ten in S\u00fcdostasien und die digitalen F\u00e4higkeiten multinationaler Unternehmen bedeuten, dass chinesische Unternehmen nicht mehr nur mit einzelnen Produkten konkurrieren k\u00f6nnen.<\/li>\n\n\n\n
    3. Menschenzentrierte und gesunde Beleuchtung sind neue Ansatzpunkte<\/strong>
      Bei echtem Wettbewerb geht es nicht mehr darum, wer billigere Produkte herstellen kann, sondern wer es versteht, den Menschen mit Licht besser zu dienen.<\/li>\n\n\n\n
    4. AIoT schreibt die Arbeitsteilung in der Industrie neu<\/strong>
      Zuk\u00fcnftige Beleuchtungsunternehmen werden \u201cIoT-Unternehmen mit Fokus auf Licht\u201d \u00e4hneln.\u201d<\/li>\n<\/ol>\n\n\n\n

      \ud83d\udfe9 3. Vom Energiesparen zu gesundem, qualitativ hochwertigem Licht: Ein Wandel der F\u00e4higkeiten<\/strong><\/h4>\n\n\n\n

      Der Kern dieser Schulung bestand darin, dies zu demonstrieren:<\/p>\n\n\n\n

      Die Umstellung von energiesparendem auf gesundes, qualitativ hochwertiges Licht ist nicht nur ein \u201cRebranding\u201d, sondern eine Aufwertung der Unternehmensf\u00e4higkeiten. Der zuk\u00fcnftige Wert gesunder Beleuchtung manifestiert sich in drei Bereichen:<\/p>\n\n\n\n

        \n
      • Gesundheitlicher Wert:<\/strong> Verbesserung von Schlaf, zirkadianem Rhythmus, Stimmung und visueller Leistung<\/li>\n\n\n\n
      • Kommerzieller Wert:<\/strong> Effizientere B\u00fcros, komfortablere Hotels, h\u00f6herwertige Wohnungen<\/li>\n\n\n\n
      • Markenwert:<\/strong> Wandel von einer \u201cProduktmarke\u201d zu einer \u201cL\u00f6sungsmarke f\u00fcr gesundes Leben\u201d.\u201d<\/li>\n<\/ul>\n\n\n\n

        Um wirklich \u201cgesundes, hochwertiges Licht\u201d einzuf\u00fchren, m\u00fcssen Unternehmen in drei Dimensionen aufr\u00fcsten:<\/p>\n\n\n\n

          \n
        1. Aufr\u00fcstung von Lichtquellen und Beleuchtungsk\u00f6rpern<\/strong>
          Geringes Flimmern, hoher CRI und ein optimiertes Spektrum bilden die Grundlage.<\/li>\n\n\n\n
        2. Entwicklung eines raum- und standortbezogenen Systems zur Bewertung der Lichtqualit\u00e4t<\/strong>
          \u201c\u00dcber gesunde Beleuchtung zu reden\u201d ist etwas anderes als sie vor Ort zu messen\u201c. Die Systeme von In.Licht f\u00fcr zirkadianes Licht, visuelles Gleichgewicht, Flimmern und spektrale Metriken machen gesundes Licht messbar und umsetzbar.<\/li>\n\n\n\n
        3. Verlagerung von Produkten zu szenariobasierten L\u00f6sungen<\/strong>
          Bildung, B\u00fcros, Hotels, Altenpflege - jedes Szenario erfordert ein \u201cLichtrezept\u201d, nicht nur eine teurere Lampe.<\/li>\n<\/ol>\n\n\n\n

          \ud83d\udfe9 4. Wie kann eine veraltete Marke wiederbelebt werden? Drei Empfehlungen f\u00fcr Foshan Lighting<\/strong><\/h4>\n\n\n\n

          Diese Empfehlungen sind in der gesamten Branche anwendbar und waren der meistdiskutierte Teil der Sitzung.<\/p>\n\n\n\n

          Empfehlung 1: Nicht mehr in ineffiziente Gleise investieren, sondern auf \u201cZukunftsf\u00e4higkeit\u201d setzen\u201d<\/strong>
          Zu den echten \u201cZukunftsf\u00e4higkeiten\u201d f\u00fcr Beleuchtungsunternehmen geh\u00f6ren:<\/p>\n\n\n\n

            \n
          • Kenntnisse \u00fcber Lichtgesundheit und zirkadiane Beleuchtung<\/li>\n\n\n\n
          • Forschung und Anwendungen f\u00fcr szenariobasierte L\u00f6sungen<\/li>\n\n\n\n
          • AIoT-Steuerung, -Sensorik und -Plattformfunktionen<\/li>\n\n\n\n
          • Anpassung an internationale Standards (WELL \/ CIE)<\/li>\n\n\n\n
          • \u00dcberpr\u00fcfbare Lieferf\u00e4higkeit vor Ort (datengesteuert)<\/li>\n<\/ul>\n\n\n\n

            Die Ressourcen sind begrenzt - investieren Sie in F\u00e4higkeiten, die langfristige Wettbewerbsf\u00e4higkeit schaffen.<\/p>\n\n\n\n

            Empfehlung 2: \u00dcbergang vom \u201cLampenverkauf\u201d zum Systemwert \u201cLampe + Szenario + Daten\u201d.<\/strong>
            Die f\u00fchrenden Beleuchtungsunternehmen der Zukunft werden drei Merkmale aufweisen:<\/p>\n\n\n\n

              \n
            • Messbare Produkte (Spektrum, zirkadianer Effekt, Flimmern, Sehkomfort)<\/li>\n\n\n\n
            • Wiederverwendbare Szenarien (Beleuchtungsl\u00f6sungen f\u00fcr Schulen, B\u00fcros und Hotels)<\/li>\n\n\n\n
            • Vorratsdatenspeicherung (Vor-Ort-Daten von In.Licht Well\/Pro-Ger\u00e4ten)<\/li>\n<\/ul>\n\n\n\n

              Dies markiert den \u00dcbergang von einer \u201cProduktionslogik\u201d zu einer \u201cDienstleistungslogik\u201d.\u201d<\/p>\n\n\n\n

              Empfehlung 3: Die richtigen Dinge tun, nicht nur mehr Dinge<\/strong>
              Ich sage oft: im Inland und im Ausland:
              \u201cHeute \u00fcberleben, morgen erfolgreich sein\u201d.\u201d<\/p>\n\n\n\n

              Kurzfristig: produktgesteuerter Cashflow.
              Langfristig: Barrieren aufbauen mit Markenst\u00e4rke + Technologie + L\u00f6sungen<\/strong>.<\/p>\n\n\n\n

              Gesunde Beleuchtung ist sowohl ein Trend als auch eine Leistungsschwelle. Fr\u00fchzeitige Vorreiter k\u00f6nnen f\u00fchrende Standards und die Wahrnehmung durch die Kunden etablieren.<\/p>\n\n\n\n

              \ud83d\udfe9 5. Schlussfolgerung: Dank an Foshan Lighting f\u00fcr die Erm\u00f6glichung dieses Dialogs<\/strong><\/h4>\n\n\n\n

              Vielen Dank an das Au\u00dfenhandelsteam und das Forschungsinstitut von Foshan Lighting. Dies war ein intensiver Dialog zwischen einer alten Marke und neuen Trends, der einen wichtigen Schritt nach vorn f\u00fcr die Branche darstellt.<\/p>\n\n\n\n

              Gesunde Beleuchtung ist nicht nur ein Schlagwort, sondern erfordert das richtige strategische Urteil, sinnvolle Investitionen und nachhaltige praktische F\u00e4higkeiten.<\/p>\n\n\n\n

              Ich hoffe, dass wir die Zusammenarbeit mit weiteren hervorragenden Unternehmen fortsetzen k\u00f6nnen, um \u201cgesundes, hochwertiges Licht\u201d in mehr R\u00e4ume zu bringen.<\/p>\n\n\n\n

              Lassen Sie das Licht die Menschen erleuchten - und das n\u00e4chste Kapitel unserer Branche.<\/p>\n\n\n\n

              Lawrence Lin, Lichtrezeptur-Studio<\/strong>
              WELL-Light-Konzeptberater | Vorstandsmitglied, Good Light Group<\/p>","protected":false},"excerpt":{"rendered":"

              Special thanks to the Foshan Lighting foreign trade team and the Foshan Lighting Research Institute for the invitation, which gave me the opportunity to engage with colleagues from R&D, design, marketing, and frontline sales to reflect on the next growth curve of the lighting industry. \ud83d\udfe9 1. The Times Have Changed: Lighting Is No Longer Just \u201cMaking Lamps\u201d The lighting industry has evolved beyond simply \u201cmaking lamps.\u201d Light now influences our emotions, circadian rhythm, efficiency, cognitive performance, and sleep quality, and is gradually becoming a foundational element of architectural and spatial value. However, many traditional lighting companies are facing a pressing question:When the energy-saving dividend peaks, where will the next wave of competition come from? Export declines, price competition, overcapacity\u2026 These are not just individual company problems but signals of structural change in the entire industry. In this context, whether a legacy brand can achieve new growth depends on two things: \ud83d\udfe9 2. Industry Status: Opportunities and Challenges Coexist At the training session, I shared several trends with the Foshan Lighting foreign trade team: \ud83d\udfe9 3. From Energy Saving to Healthy, Quality Light: A Capability Shift The core of this training was to demonstrate that: Moving from energy-saving to healthy, quality light is not just a \u201crebranding,\u201d but an upgrade of corporate capabilities. The future value of healthy lighting manifests in three areas: To truly implement \u201chealthy, quality light,\u201d companies must upgrade in three dimensions: \ud83d\udfe9 4. How Can a Legacy Brand Revitalize? Three Recommendations for Foshan Lighting These recommendations are applicable across the industry and were the most discussed part of the session. Recommendation 1: Stop investing in ineffective tracks; double down on \u201cfuture capabilities\u201dTrue \u201cfuture capabilities\u201d for lighting companies include: Resources are limited\u2014invest in capabilities that build long-term competitiveness. Recommendation 2: Move from \u201cselling lamps\u201d to \u201clamp + scenario + data\u201d system valueFuture leading lighting companies will have three characteristics: This marks the shift from a \u201cmanufacturing logic\u201d to a \u201cservice logic.\u201d Recommendation 3: Do the right things, not just more thingsI often say domestically and abroad:\u201cSurvive today; thrive tomorrow.\u201d Short-term: product-driven cash flow.Long-term: build barriers with brand power + technology + solutions. Healthy lighting is both a trend and a capability threshold. Early adopters can establish leading standards and customer perception. \ud83d\udfe9 5. Conclusion: Gratitude to Foshan Lighting for Making This Dialogue Possible Many thanks to the Foshan Lighting foreign trade team and research institute. This was a deep dialogue between a legacy brand and new trends, representing an important step forward for the industry. Healthy lighting is not just a slogan; it requires correct strategic judgment, meaningful investment, and sustained practical capabilities. I hope we can continue collaborating with more excellent companies to bring \u201chealthy, quality light\u201d into more spaces. Let light illuminate people\u2014and the next chapter of our industry. Lawrence Lin, Lighting Recipe StudioWELL Light Concept Consultant | Board Member, Good Light Group<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":["post-2455","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nReview of Foshan Lighting's Foreign Trade Training: From Energy Saving to "Healthy, Quality Light" \u2014 The Upgrade Path of a Legacy Brand -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review of Foshan Lighting's Foreign Trade Training: From Energy Saving to "Healthy, Quality Light" \u2014 The Upgrade Path of a Legacy Brand -\" \/>\n<meta property=\"og:description\" content=\"Special thanks to the Foshan Lighting foreign trade team and the Foshan Lighting Research Institute for the invitation, which gave me the opportunity to engage with colleagues from R&D, design, marketing, and frontline sales to reflect on the next growth curve of the lighting industry. \ud83d\udfe9 1. The Times Have Changed: Lighting Is No Longer Just \u201cMaking Lamps\u201d The lighting industry has evolved beyond simply \u201cmaking lamps.\u201d Light now influences our emotions, circadian rhythm, efficiency, cognitive performance, and sleep quality, and is gradually becoming a foundational element of architectural and spatial value. However, many traditional lighting companies are facing a pressing question:When the energy-saving dividend peaks, where will the next wave of competition come from? Export declines, price competition, overcapacity\u2026 These are not just individual company problems but signals of structural change in the entire industry. In this context, whether a legacy brand can achieve new growth depends on two things: \ud83d\udfe9 2. Industry Status: Opportunities and Challenges Coexist At the training session, I shared several trends with the Foshan Lighting foreign trade team: \ud83d\udfe9 3. From Energy Saving to Healthy, Quality Light: A Capability Shift The core of this training was to demonstrate that: Moving from energy-saving to healthy, quality light is not just a \u201crebranding,\u201d but an upgrade of corporate capabilities. The future value of healthy lighting manifests in three areas: To truly implement \u201chealthy, quality light,\u201d companies must upgrade in three dimensions: \ud83d\udfe9 4. How Can a Legacy Brand Revitalize? Three Recommendations for Foshan Lighting These recommendations are applicable across the industry and were the most discussed part of the session. Recommendation 1: Stop investing in ineffective tracks; double down on \u201cfuture capabilities\u201dTrue \u201cfuture capabilities\u201d for lighting companies include: Resources are limited\u2014invest in capabilities that build long-term competitiveness. Recommendation 2: Move from \u201cselling lamps\u201d to \u201clamp + scenario + data\u201d system valueFuture leading lighting companies will have three characteristics: This marks the shift from a \u201cmanufacturing logic\u201d to a \u201cservice logic.\u201d Recommendation 3: Do the right things, not just more thingsI often say domestically and abroad:\u201cSurvive today; thrive tomorrow.\u201d Short-term: product-driven cash flow.Long-term: build barriers with brand power + technology + solutions. Healthy lighting is both a trend and a capability threshold. Early adopters can establish leading standards and customer perception. \ud83d\udfe9 5. Conclusion: Gratitude to Foshan Lighting for Making This Dialogue Possible Many thanks to the Foshan Lighting foreign trade team and research institute. This was a deep dialogue between a legacy brand and new trends, representing an important step forward for the industry. Healthy lighting is not just a slogan; it requires correct strategic judgment, meaningful investment, and sustained practical capabilities. I hope we can continue collaborating with more excellent companies to bring \u201chealthy, quality light\u201d into more spaces. Let light illuminate people\u2014and the next chapter of our industry. Lawrence Lin, Lighting Recipe StudioWELL Light Concept Consultant | Board Member, Good Light Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lightingrecipe.com\/de\/ruckblick-auf-die-ausenhandelsschulung-von-foshan-lightings-vom-energiesparen-zum-gesunden-qualitatslicht-der-weg-zur-modernisierung-einer-alten-marke\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T04:21:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T04:21:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lightingrecipe.com\/wp-content\/uploads\/2025\/12\/640-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LRS Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta 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-","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"Review of Foshan Lighting's Foreign Trade Training: From Energy Saving to \"Healthy, Quality Light\" \u2014 The Upgrade Path of a Legacy Brand -","og_description":"Special thanks to the Foshan Lighting foreign trade team and the Foshan Lighting Research Institute for the invitation, which gave me the opportunity to engage with colleagues from R&D, design, marketing, and frontline sales to reflect on the next growth curve of the lighting industry. \ud83d\udfe9 1. The Times Have Changed: Lighting Is No Longer Just \u201cMaking Lamps\u201d The lighting industry has evolved beyond simply \u201cmaking lamps.\u201d Light now influences our emotions, circadian rhythm, efficiency, cognitive performance, and sleep quality, and is gradually becoming a foundational element of architectural and spatial value. However, many traditional lighting companies are facing a pressing question:When the energy-saving dividend peaks, where will the next wave of competition come from? Export declines, price competition, overcapacity\u2026 These are not just individual company problems but signals of structural change in the entire industry. In this context, whether a legacy brand can achieve new growth depends on two things: \ud83d\udfe9 2. Industry Status: Opportunities and Challenges Coexist At the training session, I shared several trends with the Foshan Lighting foreign trade team: \ud83d\udfe9 3. From Energy Saving to Healthy, Quality Light: A Capability Shift The core of this training was to demonstrate that: Moving from energy-saving to healthy, quality light is not just a \u201crebranding,\u201d but an upgrade of corporate capabilities. The future value of healthy lighting manifests in three areas: To truly implement \u201chealthy, quality light,\u201d companies must upgrade in three dimensions: \ud83d\udfe9 4. How Can a Legacy Brand Revitalize? Three Recommendations for Foshan Lighting These recommendations are applicable across the industry and were the most discussed part of the session. Recommendation 1: Stop investing in ineffective tracks; double down on \u201cfuture capabilities\u201dTrue \u201cfuture capabilities\u201d for lighting companies include: Resources are limited\u2014invest in capabilities that build long-term competitiveness. Recommendation 2: Move from \u201cselling lamps\u201d to \u201clamp + scenario + data\u201d system valueFuture leading lighting companies will have three characteristics: This marks the shift from a \u201cmanufacturing logic\u201d to a \u201cservice logic.\u201d Recommendation 3: Do the right things, not just more thingsI often say domestically and abroad:\u201cSurvive today; thrive tomorrow.\u201d Short-term: product-driven cash flow.Long-term: build barriers with brand power + technology + solutions. Healthy lighting is both a trend and a capability threshold. Early adopters can establish leading standards and customer perception. \ud83d\udfe9 5. Conclusion: Gratitude to Foshan Lighting for Making This Dialogue Possible Many thanks to the Foshan Lighting foreign trade team and research institute. This was a deep dialogue between a legacy brand and new trends, representing an important step forward for the industry. Healthy lighting is not just a slogan; it requires correct strategic judgment, meaningful investment, and sustained practical capabilities. I hope we can continue collaborating with more excellent companies to bring \u201chealthy, quality light\u201d into more spaces. Let light illuminate people\u2014and the next chapter of our industry. Lawrence Lin, Lighting Recipe StudioWELL Light Concept Consultant | Board Member, Good Light Group","og_url":"https:\/\/lightingrecipe.com\/de\/ruckblick-auf-die-ausenhandelsschulung-von-foshan-lightings-vom-energiesparen-zum-gesunden-qualitatslicht-der-weg-zur-modernisierung-einer-alten-marke\/","article_published_time":"2025-12-16T04:21:29+00:00","article_modified_time":"2025-12-16T04:21:43+00:00","og_image":[{"width":1080,"height":810,"url":"https:\/\/lightingrecipe.com\/wp-content\/uploads\/2025\/12\/640-4.jpg","type":"image\/jpeg"}],"author":"LRS Admin","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"LRS Admin","Gesch\u00e4tzte 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